Don't get caught up in the hype or
jargon. The Internet is simply a very flexible marketing and
communication channel - albeit a relatively new one - and it should be utilised to complement the overall marketing program for your business.
Every business has opportunities to benefit from web-based activities whether that be:
 A fully fledged ecommerce site
(capable of processing sales)
An
informational web site for lead generation or sales support
Using email as a low cost communication
tool
Advertising,
directory listings, reciprocal links
Achieving lower cost inputs through effective buying
procedures
Accessing
online business services on a subscription basis (via ASP model)
Improving information flow for recruitment
purposes
Reaching a wider
market
Providing product/maintenance information for
customers...and more.
To clarify often confused terms, "e-commerce" is usually used to refer to transaction based systems such as web sites that sell items. The term "e-business" has broader applications and covers many
online business processes.
Find out about...
E-commerce - how does it work? Learn
more...
Increase your shopping cart check-out
rate. Learn
more...
Rules of the road for profitable online
businesses. Learn
more...
Tips to make web sites more customer friendly. Learn
more...
The 'We We' test - see how your site
rates. Learn
more...
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