Customised corporate sales training workshops. Delivered
on your premises, at conferences, or company retreats. Every
training session is researched and customised for your needs.
Video:
Example of Stuart Ayling 'live'
talking about marketing
If video does not appear, refresh page.
Do your advisors, consultants, engineers, technical staff, product specialists
or managers run for cover when you mention 'sales',
'business development' or 'marketing'?
Don't worry... they are not alone.
Many people in professional, technical, and advisory roles simply
don't know how to effectively handle sales situations and develop
new business.
They have been
trained in their area of expertise... not in sales.
Your team may be
considered as technical or product experts within their industry.
But when it comes to selling and business development activities
they may feel like novices.
Fortunately, everyone can learn professional trust-based selling skills.
The outcome will be your staff are more confident and more proactive in
pursuing revenue opportunities (i.e. building business relationships, getting more sales, and increasing
their client base).
Delivering a sales or marketing training program to this type of audience
can be pretty challenging...
They are often sceptical about the role of sales
and marketing; They don't want to be pushy
with clients; They are cautious about stepping outside their comfort zone of
technical specifications, process-focused thinking, and service (not
sales) mindset.
As an experienced trainer and
consultant,
Stuart Ayling has faced it all before. He has developed and presented
customised in-house sales and presentation skills training programs for a wide range
of businesses in the service and B-to-B sector, including...
You probably understand there's more to training than just workbooks,
slides and whiteboards. Creating an effective training course means more than just preparing the
paperwork. It requires a combination of:
Current industry knowledge (of your
industry).
First-hand input from participants
prior to the session.
An understanding of your company
culture and priorities.
Inclusion of "best practice"
sales strategies and professional skills.
A format to encourage discussion and
learning.
Training for professional or technical
staff must be practical, well structured, and delivered in a way that
addresses the realities of managing your clients. Importantly, staff must
gain extra confidence in their ability to proactively seek sales
opportunities and effectively manage sales encounters.
Your Trainer
Stuart Ayling is a professional
"real world" marketing consultant and trainer who has the experience to
understand your sales and marketing situation and apply appropriate
solutions. For over 20 years he has worked in sales and marketing management positions across a variety of industry sectors.
Stuart founded Marketing Nous in 1999 and holds a Bachelor of Business degree in
Marketing (1989), as well as a Graduate Certificate of Management in International
Business (2003).
In addition to his
extensive hands-on industry experience Stuart has also taught sales and marketing at the internationally accredited University of Queensland Business
School.
Stuart now specialises in helping
service businesses and companies selling complex or
technical products to attract more clients and increase revenue. His clients are active in a wide range of service-based industries
around Australia such as industrial, financial, scientific,
technology, education, real estate and professional
services.
"For me the most valuable thing was how much work you had put in to personalising the training to our firm.
The training had maximum relevance because we looked at every day problems we encountered in real life.
I will definitely get you back for a refresher!"
Anne Barry, Principal
Anne Barry Accountants, Brisbane QLD
"There were very high expectations going into our sales training day. Stuart had to prepare an in-depth presentation to cover all aspects of sales and selling techniques, as our experience in this field was little or none. He did this with
great confidence and knowledge and used the little time we had in a productive professional manner."
Rachelle Baker, Director
isoki Pty Ltd, Sydney NSW
"Stuart’s preparation in tailoring a program specific to our needs was
outstanding. The goods delivered on the day really hit home, and I was so impressed I immediately signed
the sales team up for more."
Brian Irvine, General Manager
Bernafon Australia, Brisbane QLD
"We do not have dedicated sales people and our managers have to fulfill this role. They were
easily able to understand the sales and marketing concepts you presented and found the course to be
extremely practical and rewarding."
Denise Gallagher, Managing Director
CCI Australia Pty Ltd, Hunter Valley NSW
"Stuart certainly fulfilled the challenging brief
I issued for our course. He meet our requirements given the short notice we provided and the broad range of subjects we desired all in one day! Thanks Stuart."
Dr. Gail Kelly, Business Development Facilitator
AAMHatch, Brisbane QLD
"I engaged
Stuart Ayling from Marketing Nous on behalf of Elite Fitness to
develop and deliver a one-day sales training component for Elite's
franchisee training program. Stuart's delivery of this program
not only exceeded my expectations but also of the franchisee's who
participated."
Gary Tapiolas, Business Development Manager
Elite Fitness, Gold Coast QLD
Customised In-House Training
As well as conducting public training sessions for his own proprietary
program (Selling With Confidence™), Stuart has previously been engaged to present customised in-house sales, marketing,
and presentation skills workshops for a variety of companies such as:
Ord Minnett Stockbrokers
CCI Australia Pty Ltd
AeroPower Australia Crafters Home
Group
Aventis CropScience
Computer Troubleshooters
People Resourcing
Elite Fitness
Teach International
Finity Actuarial Consulting
Anne Barry Accountancy
Integra Water Treatment Solutions
Management Effect
(Note: To fast-track the adoption of new marketing tactics and sales
behaviours after the course, it can be effective to schedule one-to-one
follow-up consultations with each participant. This can be discussed
during the development of your program.)
Conference Workshops
Stuart also has a wide range of experience as a keynote
speaker conducting presentations
and training sessions for companies, major industry events and business groups:
International Not-for Profit Convention & Exhibition
Australian Library & Information Association
The Cooper Consultancy
Local Business Seminars
Chamber of Commerce meetings
Franchisee training events
Service
Guarantee & Privacy
Marketing Nous is committed to exceeding your expectations and provide a 100% money back satisfaction guarantee.
Any information, business data or personal details disclosed to Marketing Nous will be treated confidentially at all times and will not be shared with other parties without prior approval from the client.
Contact Stuart Ayling to request
further information.
Customised corporate sales training workshops.
