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"Through a step by step process of breaking down the firm’s practicing divisions and sourcing key industry bodies to become more involved in,
we were able to create a marketing plan to achieve not only our goals but also a marketing budget to keep marketing activities cost effective."
- Angela McKenzie,
Marketing Executive
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Marketing Training for Services & Technical
Products
This hands-on marketing training course actually works 'on' your business,
addresses your specific objectives, and develops a marketing action plan
you can use immediately.
'Marketing
Mastery' Program
Does this happen in your company?
You don't have a fully qualified marketing person on staff and
your marketing is managed by either:
- A partner, or senior
non-marketing manager
- A business development person
- A senior consultant
- A less-experienced marketing
officer
- A part-timer who simply responds
to requests
- A combination of the above
You may have experienced the
frustration and wasted effort that results from trying to increase sales
or market presence without having appropriate marketing expertise on
hand.
You don't have to keep using guess-work, or leaving your marketing
program as last on the 'to do' list.
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Hands-on marketing training
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The Marketing Mastery program is the
solution.
We'll train, coach and mentor your marketing person (or people) so they understand the key drivers, can make sensible
marketing decisions, and can proactively manage the marketing
budget.
Plus, we'll report to senior management to ensure there is wider knowledge
of what to expect and how to manage the marketing role in a way that works
for your situation.
Who is This For?
This program is ideal for for service-based businesses and companies that sell
complex or technical products including:
- Law firms
- Business advisors
- Industrial product suppliers
- Graphic designers
- Science-based companies
- Engineering firms
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- Accountants
- Recruiters
- Educators and training providers
- Testing and forensic services
- Technology and software developers
- Maintenance services
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What Happens?
The Marketing Mastery program includes a series of weekly, fortnightly or
monthly training sessions - to suit your availability and resources -
where we work through a proven 8-step program. Throughout the program the participant/s will directly apply the material
and work on developing various aspects of their own marketing program.
In between scheduled sessions the participant has unlimited access via phone and
email to receive consulting advice, ask questions, check their progress, and seek feedback.
Create a Workable Action Plan
At the conclusion of the Marketing Mastery program the participant will
have created a considered and well-researched marketing program that will
work for your business! Importantly they will also create a marketing
budget and weekly action plan so implementation is documented and
responsibilities assigned.
This program is designed to teach participants not only how to do
marketing, but why. As a result they will
understand:
- Why specific tactics are recommended.
- How they should be implemented.
- Who should be implementing them within
your company.
- Key factors to be aware of.
- How much you should be spending (the
marketing budget).
- How to adjust the program in the
future.
Alternate Formats
If you feel a series of sessions is not realistic for your
situation we can discuss alternate formats such as two full-day sessions
(consecutive or separate), or half-days scheduled to enable progress from
session to session.
Ongoing Mentoring
As an option, mentoring is available after the series of scheduled sessions
concludes to support the participant in implementing the program and developing additional marketing initiatives.
Ongoing mentoring is usually contracted in 3-month blocks and is conducted via telephone
or Skype. If required,
mentoring may be provided on site.
The objective of the Marketing Mastery program is to provide the
participant/s with sufficient education, training and support to enable them
to increase their independence and confidence in making marketing decisions.
Further
Information
Like to know more? Contact us.
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