 Each
training program is tailor-made to suit the requirements of the client.
Group sizes vary from 6 to 30. To achieve maximum impact the course development process includes a combination of:
- Pre-training input from participants
- Personal interviews with your staff
and management
- Industry-specific research
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Previous training clients have said...
"We wanted our managers to be better prepared to initiate and manage sales opportunities and to be
more pro-active in looking for new sales opportunities. We also wanted them to be able to manage their
time better.
It was very important to our company because we are moving from a
technically focused service base to a more sales oriented company.
My initial discussions with Stuart on the telephone and the very positive feedback received from 3 individuals we
had already sent on different open workshops gave me the confidence to
engage Stuart's services. I really appreciated his willingness to put together a specific program for our company.
We provided attendees with feedback sheets and all comments on content and delivery of the program were very
complimentary. Stuart kept the interest of a very diverse group and everyone came away with something of value.
Our company will achieve better results because our team is more focused, they have improved communication, time management and delegation skills."
Steve
Russell
National Human Resource Manager
Siltech Group
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"Snelleman Tom enlisted Marketing Nous’ services in May 2008 to give our accountants practical selling and communication skills.
As the investment of time and money were substantial, we compiled a detail brief and contacted four training providers who specialised in the area of providing sales and communication training to professional services firms.
In his proposal, Stuart from Marketing Nous clearly demonstrated an understanding of our team and our
needs. Stuart presented a tailored workshop program for discussion that would optimise both the training outcomes and the retention of the newly learned skills.
When considering the various proposals from the training providers we found Stuart’s recommendation to be priced competitively and more importantly,
spot-on for what the company wanted to achieve.
Stuart delivered the workshop program to our consultants over 3 days within an 8 week
period. Our team found that building their skills this way and the email communications from Stuart over the 8 weeks helped achieve more meaningful results.
Stuart Ayling has exceeded our expectations. Not only has he delivered on his promises, but he has provided us with valuable ‘follow-up’ guidance which can be managed in-house to make the most of the training."
Grant
Titman
Director
Snelleman Tom Consulting Accountants and Financial Planners
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"Stuart was engaged by OAMPS Insurance Brokers to assist with
refining our sales teams core selling skills.
Stuart took the time to understand both our business as well as our client
expectations. His efforts resulted in a valuable educational session at
our Regional Sales Conference which has provided us with some core
building blocks on which we can build future sales activities."
Scott
Denning
Northern Region Manager (QLD and NT)
OAMPS Insurance Brokers
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"After our first successful training session with Stuart Ayling in March 2007, I decided to engage Stuart's services again to conduct another full-staff training day in January 2008 - this time to look at
up-selling to our highest level product, as well as at techniques to increase conversion rates from our public information sessions.
Once again Stuart produced a motivating full-day session with easy-to-use techniques that we practiced through role plays and peer sessions. This training was conducted within the first week of January, and,
by the next week, sales of this product had doubled from 10% of all new sales to
20%.
As January comes to a close, we are looking at 22% of all new sales at this highest level product.
The extremely cost effective session with Stuart paid for itself within the first week of applying the new techniques and I have no hesitation to continue engaging Stuart's services to work with me from both a consulting perspective as well as a trainer for my staff."
Maria Morton
General Manager
Teach International, Brisbane QLD
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"I was looking for training in an area where we had no skills, no previous training and possibly a natural resistance. For most accountants, “sales” is a dirty word and most sales training programs seemed geared to product type sales which I felt may have conflicted with my idea of professionalism and long term client relationships.
When I saw on your website that you specialised in sales for professional services
firms, I felt comfortable approaching you. And after our initial discussions (and the questions you asked), I was confident I’d made the right decision.
From the training sessions we’ve learnt new skills for communicating with clients and can now get them to articulate needs that we can meet. Consequently we are able to increase revenue for the firm.
Most importantly, we’ve learnt to shut up & listen! And we no longer feel like we’re trying to talk clients into something (which is how we have felt previously when in any type of sales situation).
For me the most valuable thing was how much work you had put in personalising the training to our firm. The training had maximum relevance because we looked at every day problems we encountered in real life. There were no glib answers that we could have brushed aside as being irrelevant to our situation. You helped us develop scripts for sticky situations & greatly increased the confidence levels of my team.
Also, you imparted a lot of information. At other training sessions I’ve felt the trainer has about 1 hour of content and spins out the day with endless “now break into small groups and…....”. You didn’t do that.
Your follow up after the sessions was also relevant & valuable.
I will definitely get you back for a refresher!"
Anne Barry
Principal
Anne Barry Accountants, Brisbane QLD |
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"After months of searching for sales training courses we stumbled upon the Marketing Nous website and was taken in immediately by the Selling with Confidence program, of which Stuart then
tailored to our specific business needs.
There were very high expectations going into our sales training day. Stuart had to prepare an in-depth presentation to cover all aspects of sales and selling techniques, as our experience in this field was little or none. He did this with great confidence and knowledge and
used the little time we had in a productive professional manner.
By the end of the course we felt we had acquired the basic selling tools, the confidence, and direction to go away and strategically plan our sales approach.
Stuart worked with us in the weeks leading up to our training day gaining all information needed to prepare a training day specific to the needs of the isoki team.
Every member of the isoki team was impressed and motivated by Stuart's
presentation, his advice and direction was all relevant and very useful.
We are very confident that we made the right decision in choosing to work privately with Stuart and are sure that we now have the sales and marketing direction needed to build a profitable thriving business."
Rachelle Baker
Managing Director
isoki Pty Ltd, Sydney NSW
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"Stuart’s preparation in tailoring a program specific to our needs was outstanding. The goods delivered on the day really hit home, and
I was so impressed I immediately signed the
national sales team up for more of Stuart’s training. I have no hesitation in recommending Stuart’s services to anyone who needs a positive influence on their sales team."
Brian Irvine
General Manager
Bernafon Australia, Brisbane QLD
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"I engaged the services of Stuart Ayling in March 2007 to present a dedicated sales session to all staff involved with selling our training packages.
I had been working with Stuart for a short time using his consulting services, and,
at the time, we were not very successful at selling our higher priced
courses, even though they were superior products to the more basic lower-priced product.
After discussing our goals with Stuart, he worked with me to produce a specific sales training session which helped motivate my staff and give them new techniques to sell the preferred higher-priced product.
Within one week of completing the training, our sales of the higher-level product had risen from 20% total sales to around 40% total
sales, and by the end of 2007, that preferred product was being chosen by around 60% of all new
customers.
Stuart taught us simple techniques that even 'non-salespeople' could use comfortably and confidently, and the
results were beyond all expectations."
Maria Morton
General Manager
Teach International, Brisbane QLD
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"Stuart, you took the time to understand our business, which resulted in a training session that targeted our business requirements and benefited our employees. We do not have dedicated sales people and our managers have to fulfill this role.
They were easily able to understand the sales and marketing concepts you presented and found the course to be extremely practical and rewarding."
Denise Gallagher
Managing Director
CCI Australia, Hunter Valley NSW
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"Stuart energised our national Business Development Team and provided them with an appreciation of the technical and human aspects of sales and marketing. The self evaluation tests and pre-workshop questions provided an opportunity for personal evaluation, as well as giving the group an insight into its perceptions and skills.
Stuart certainly fulfilled the challenging brief I issued for our course. He meet our requirements given the short notice we provided and the broad range of subjects we desired all in one day! Thanks Stuart."
Dr. Gail Kelly
Business Development Facilitator
AAMHatch, Brisbane QLD |
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"I engaged Stuart Ayling from Marketing Nous on behalf of Elite Fitness to develop and deliver a one-day sales training component for Elite's franchisee training program. Stuart's delivery of this program not only exceeded my expectations but also of the franchisee's who participated in the training for the following
reasons:
- Stuart's material is based on current approaches to sales, with a focus on lifetime value.
- Stuart's presentation style engages the participants so they become personally involved.
- Stuart takes students on a journey of self discovery.
- His communication style is open and reassuring that allows his students to absorb, ask questions, and to believe in themselves.
- He uses personal evidence to support his theories and uses practical application.
Students emerge from the program believing they can sell. I would highly recommend Stuart's sales training program as a modern approach to building a system to increase sales."
Gary Tapiolas
Business Development Manager
Elite Fitness, Gold Coast QLD
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"My company spent a day with Stuart Ayling, working to improve the sales
presentation skills of our national team. Stuart has an easy comprehensive style that appealed to my staff. Stuart stays at the top of his game the whole time and practices what he is teaching.
Our staff are mostly woman and they found him very personable, even disarming.
When doing sales training with staff who don’t claim to be sales people this is very important.
Stuart wasted no time, there was no filler in his presentation and everything was very purposeful.
I am confident with Stuart’s training under our belts we will see marked results."
Adam Morehous
Managing Director
Teach International, Brisbane QLD
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