Read what clients have to say...
"Stuart was engaged by OAMPS Insurance Brokers to assist with refining our sales teams core selling skills.
Stuart took the time to understand both our business as well as our client expectations.
His efforts resulted in a valuable educational session at our Regional
Sales Conference which has provided us with some core building blocks on which we can build future sales
activities."
Scott Denning
Northern Region Manager
OAMPS Insurance Brokers
"We turned to Marketing Nous for assistance in putting together the price structuring of our rate cards for our online advertising packages.
Stuart Ayling's marketing skills and his methodical approach to our marketing requirements were of a high standard. We felt confident that we had chosen the right company for the task on hand.
After researching our website, comparing it with others in our field, Stuart was able to put forward a realistic rate card for our clients, making it possible for us to begin building a strong client base with confidence.
We highly recommend Marketing Nous to any online business looking for marketing assistance, and will be using their services again in the near future."
Karen West
Director
Cancellations.com.au
"Stuart,
you've really given all of us here at Teach International a new perspective
and a great understanding of sales in our company. It's quite amazing how far we have come in terms of understanding, creating and implementing sales
programs.
I get compliments on our follow up system from staff and customers... still!
Really, keep up the good work. I would have liked to work with you more and
wish you all the best in the future."
Tabitha Lee
Business Development Officer
Teach International
"We were looking for ways to improve the visibility and profile of our software range and ensure that a clear message was projected to
potential customers.
I was referred to Stuart by a colleague and after our initial meeting, Stuart distinguished several clear ideas on what was missing in our promotional material and offered a step by step process including text and art layout to give our product marketing greater impact. The results improved not only product awareness but also increased sales."
Brendon Groves
Founder
3rd Brain Software
"Moreton Bay Boys College engaged Marketing Nous
in November 2007 to undertake a review of our marketing practices. Independent education is a very competitive market, as each school must offer a package of services that differentiate itself from not only state education, but other independent schools as well.
Stuart interviewed staff and parents, conducted focus groups and undertook detailed research, before presenting his findings to our
Board of Directors. He was helpful, approachable and very skilled at eliciting information and opinions from his conversations.
We found Stuart’s report to be knowledgeable, informative, comprehensive and practical. His analysis of the different avenues for marketing and their effectiveness was quite insightful and his recommendations as to which suburbs we needed to target and the type of message required was spot on. I would happily recommend him and look forward to working with him again."
Dr. Roderick Crouch
Principal
Moreton Bay Boys College
"After our first successful training session with Stuart Ayling in March 2007, I decided to engage Stuart's services again to conduct another full-staff training day in January 2008 - this time to look at
up-selling to our highest level product, as well as at techniques to increase conversion rates from our public information sessions.
Once again Stuart produced a motivating full-day session with easy-to-use techniques that we practiced through role plays and peer sessions. This training was conducted within the first week of January, and, by the next week, sales of this product had doubled from 10% of all new sales to
20%.
The extremely cost effective session with Stuart paid for itself within the first week of applying the new techniques and I have no hesitation to continue engaging Stuart's services to work with me from both a consulting perspective as well as a trainer for my staff."
Maria Triggs
General Manager
Teach International
"Stuart’s preparation in tailoring a program specific to our needs was
outstanding. The goods delivered on the day at our national sales meeting really hit home, and I was so impressed I immediately signed
the sales team up for Stuart’s E-course. I have no hesitation in recommending Stuart’s services to anyone who needs a positive influence on their sales team."
Brian Irvine
General Manager
Bernafon Australia
"Stuart,
I attended a marketing course you did in Townsville and I am emailing to request a copy of the Excel Spreadsheets for Marketing Budgets and Marketing Action Plans.
I would also just like to once again thank you for the course. You are a very effective teacher - I got a lot from it and am already putting things in place that I learnt on the day.
Thanks for your time."
Wendy Keller
Magnetic Palm Islands Rent a Yacht
"Marketing Nous provided Praeger Batt Solicitors with guidance and expertise to create a strategic marketing plan for the firm. Through a step by step process of breaking down the firm’s practicing divisions and sourcing key industry bodies to become more involved in, Praeger Batt were able to create a marketing plan to achieve not only our goals but also a marketing budget to keep marketing activities cost effective for the firm.
We appreciated Stuart’s experience and logical methodologies throughout the process."
Angela McKenzie
Marketing Executive
Praeger Batt Solicitors
"Having read many things that Stuart has written, I have found that invariably his advice is very relevant and distilled to just the right degree of detail. His articles are great to keep as a reminder of what every service business owner should be doing to market their business.
The very logical steps of Stuart’s advice about 'How to Ask for
Testimonials' has resulted in a success rate for me so far of 4 out 5!
Stuart has a knack of hitting the nail on the head, and his talent for providing logical steps for a certain result, and an easy-going manner and delivery, show that he is exactly in tune with the needs of service businesses."
Lisa Humphries
Owner
Freelance PA
"I engaged Stuart Ayling from
Marketing Nous on behalf of Elite Fitness to develop and deliver a one-day
sales training component for Elite's franchisee training program. Stuart's
delivery of this program not only exceeded my expectations but also of the
franchisee's who participated in the training for the following reasons:
- Stuart's material is based on current
approaches to sales, with a focus on lifetime value.
- Stuart's presentation style engages
the participants so they become personally involved.
- Stuart takes students on a journey of
self discovery.
- His communication style is open and
reassuring that allows his students to absorb, ask questions, and to
believe in themselves.
- He uses personal evidence to support
his theories and uses practical application.
Students emerge from the program
believing they can sell. I would highly recommend Stuart's sales training
program as a modern approach to building a system to increase sales."
Gary Tapiolas
Business Development Manager
Elite Fitness
"Although I have sound business plan and intellectually understand the
process of marketing, I am no expert. Having an experienced professional guiding me through the process without
having to leave the office is a tremendous opportunity. The sessions and rich information offer a generous return on a small
investment of time and money. Specifically this program is helping me focus and clarify my strategy and
implementation plan.
Stuart's intent on giving real value through his authentic presence and professional material
ensured I received fantastic value."
Noelene Dawes
Director
Unlocking Potential Pty Ltd
"Stuart, I am so glad I contacted
you for help to increase my sales. I need to get more clients but I didn't
really know what to do. After speaking with you I have much more
confidence to promote my business and now know exactly what to say to
clients."
Nikola Uzelac
Owner
Concretech One
"I have to say I am really impressed
with your services. My limited experience with Marketing Companies has not
been very nice till I contacted you. I am looking forward to make this business
'explode' in the marketplace."
Manual Prestia
Owner
Iron Health
"Stuart energised our
national Business Development Team and provided them with an appreciation of the technical and human aspects of sales and marketing. The self evaluation tests and
pre-workshop questions provided an opportunity for personal evaluation, as well as giving the group an insight into its perceptions and skills. Stuart certainly
fulfilled the challenging brief I issued for our course. He meet our requirements given the short notice we provided and the broad range of subjects we desired all in one day! Thanks Stuart."
Dr. Gail Kelly
Business Development Facilitator
AAMHatch
"As a former Chief Executive Officer of a major corporate and having gone into
my own consulting business several years ago I found that I often felt alone and isolated. When it came to marketing in corporate life I found it a
cinch. However on commencing my own business I found that I was out of my depth. This issue became a major obstacle that I needed to find answers for.
It was at this time I was referred to Stuart Ayling of Marketing Nous and attended one of his marketing presentations. What I saw impressed me. I made contact with Stuart and the rest is history. Stuart has continued to ably assist me in overcoming
critical marketing issues.
What transpired was a journey of discovery and business renewal as Stuart patiently spoke with me and encouraged me in my business. I have found him to be professional, personable, knowledgeable, an able communicator, generous with his time, proactive, having high integrity and genuinely interested in my business and me as the owner. He has consistently gone outside the square in helping me.
I would thoroughly recommend Marketing Nous to any person as a key partner and asset to your business."
Philip Lye
Principal
Biz-Momentum
"Stuart has been great: firstly by taking the time to understand my business, then quickly identifying a logical & targeted marketing strategy. He has been very helpful in assisting me to write marketing profiles and
information guides; together with revamping my business card design. I have found him to be quick, responsive and easy to work with. Thanks for your
help Stuart, it has been greatly
appreciated."
Principal
Lendrite Finance Consulting
"Thank you very much for conducting
the marketing course for us on Saturday. We all enjoyed the day very much
and I think you tailored it very well to suit our business. The general consensus
was that your preparation, course material, and presentation was of the
highest standard. We'll certainly be in touch in the near future to
discuss our ongoing training needs."
Bob Mason
Executive Director
People Resourcing Pty Ltd
"Stuart, you took the time to understand our business, which resulted in a training session
that targeted our business requirements and benefited our employees. We do not have dedicated sales people and our managers have to fulfill this role. They were easily able to understand the sales and marketing concepts
you presented and found the course to be extremely practical and rewarding."
Denise Gallagher
Managing Director
CCI Australia Pty Ltd
"Your presentation style was great for our members, it was down to earth and easy to understand. The information was thought provoking and could be
easily applied to the majority of business's that attended. The free information report that you sent to the business people really gave you
credibility. From my experience most marketing speakers only give a snippet of information and if you want to know more you would have to pay for
further information or training. Thank you for your time and well done."
Debbie Smith
Executive Committee
Logan Chamber of Commerce
"Stuart Ayling was able to readily understand my requirements and execute the brief I provided. His preparation prior to commencing the project was appreciated, and ensured his work would be on track. Whilst the project was underway Stuart was in regular communication with me advising of progress and providing specific feedback for action.
The written project report was well presented, succinct, and provided indicators for Gold Cross to evaluate the project and move confidently into the next phase."
Trevor Clarkin
General Manager
Gold Cross Products and Services
(Subsidiary of The Pharmacy Guild of Australia)
"Thank you Stuart for an excellent
presentation to our members. You obviously "walk the talk"
yourself, and can share your knowledge and experience in an inspiring way.
Well done!"
Pam Williams
Brisbane Business SWAP Club
"I was technically very skilled and knew my product inside out, but I wasn't making the sales that I wanted to. I approached Stuart Ayling at Marketing Nous because there was a lot that I knew I could be doing, but I really didn't know where to start.
Amongst other things Stuart has helped me carry out industry and competitor research, write marketing material for distribution and my website, design business cards and stationary and even taught me how to use my phone listings more effectively.
Stuart has been excellent to work with and has accommodated the flexibility I needed as a small business owner. He is very knowledgeable in the area of marketing and sales and is easy to communicate with, particularly as all of our interaction happens over the phone.
I feel much more confident about the way I am marketing my services now and I use the sales and marketing concepts I have learnt on a daily basis in running my business. What was a very daunting process has been made much easier by Stuart and I shall continue to call on his expertise to help me make the sales and marketing side of my business as easy as possible."
June Patton
Principal
Career Fit
"Because we had a new product in a new market we needed good market place
intelligence and careful planning to maximise uptake and market penetration. Marketing Nous helped GObookings to achieve that goal.
Your ongoing market research and suggestions have been reliable and timely, and we appreciate your professional and honest approach. We would recommend your services to any business seeking an edge on their competitors or setting out to market a new product."
Roger Glasson
GObookings International
"We were very impressed with the session that Stuart
Ayling conducted for us at our national conference. The research and background work he'd put into the session was extremely impressive and ensured that the session was tailored to our diverse distribution/retail segment.
Stuart proved his credibility very quickly through the use of appropriate examples. The participants in the session now recognise what makes an effective display and are putting their new found skills into action in the field.
As a result of the session, several of the state Marketing Specialists have developed "merchandising kits" for their Area Managers which they carry with them on their field trips.
Our field staff are now in a position to assist stores with their displays, an added service that assists Aventis differentiate itself from other Agrochemical companies."
Carolyn Key
Aventis CropScience
"Stuart, Marketing Nous has been of great value to us by way of guidance on gaining and holding market share in a new and fast moving industry. You have proven yourself to be an astute marketer, reliable and easy to work with. Thanks for your help."
Philip Miller
GOpay.com.au
"Marketing Nous has carried out a strategic study for one of my partnerships in the Internet area and we are very pleased with the results. We now have a clear understanding of what others are doing in the market place, and we know what we can do to develop and differentiate our business online.
We have since retained Stuart's company in an ongoing marketing and promotional role. Stuart is in regular contact with our team as we develop our new services, contributing to our progress with meaningful guidance and advice."
James Delahunty
Principal
Jas. J Delahunty's Chemists
"Marketing Nous has played, and continues to play, a central role in the development of our Internet based services. Their principal role to date has been to assist with market research and conceptual development, however this has extended to the provision of wider ranging advice on various business issues.
Marketing Nous has provided us with valuable focus and clarity, and has been proactive in assisting us to develop strategies and action plans to implement our project. Stuart Ayling has always been abreast of, and able to advise us on, emerging trends in an ever-changing marketplace.
Our company has enjoyed a very professional and personal service from Stuart, and we believe Marketing Nous will continue to be a valuable partner for Buylink."
David Parry
Buylink Australia
(Notes: I always seek to protect the confidentiality of
clients. These testimonials appear with the permission of the clients.
This is not a complete client list. I never disclose the details
of work undertaken for specific clients. - Stuart Ayling)
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