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Key results of "Marketing Challenges" survey
November 2002.
The two charts below summarise the responses to
Question 3 from the survey - "What are your major marketing
concerns/problems?". Respondents were asked to rank seven marketing problem
areas, if relevant for them.
As can be seen from Chart 1, the problem ranked
as most important was "Low awareness" (i.e. customers do not know
about my business). This problem also received the largest volume of responses
(Chart 2).
Chart 1
Average rankings across all responses.
Chart 2
The percentage of all respondents mentioning each problem area.
If you would like further details about the
results of this survey please contact Stuart Ayling at Marketing Nous. Contact
details are here.
Return to survey feature article
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