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"From the training
sessions we’ve learnt new skills for communicating with clients and can
now get them to articulate needs that we can meet.
Consequently we are able to increase revenue for the firm."
- Anne Barry,
Principal
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Marketing Consulting & Sales Strategy Development
How will you attract more customers?
Which marketing tactics are best suited for your company?
A Path
to Success
The foundation of a successful sales
improvement strategy is three-fold:
(1)
Strategy:
Have a clear focus on who you are seeking as new clients; understand why they will
buy; identify relevant communication
channels.
(2) Tactics: Create marketing materials and sales tools that target key
decision-making criteria; select the most effective combination of
tactics.
(3) Implementation: Ensure appropriate training and resources
are in place to enable consistent implementation of a schedule of marketing
activities, client visits and sales calls.
Sound Advice... Practical
Application
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Clients often request a
professional critique of their current or proposed marketing
program, with recommendations on ways to
improve results. This process will:
-
Ensure you
are focused on the right markets.
-
Identify
ways to attract more prospects.
-
Create a suitable promotional strategy for your situation (within your
budget).
-
Develop
sales strategies to qualify and close interested prospects.
-
Guarantee your marketing program is supporting your business objectives.
Work with a Sales and
Marketing Professional
Reviewing your sales and marketing program can can be a demanding task. It requires information, experience, insight,
determination, and a high level of people skills to coordinate with the
various business functions that impact upon marketing and sales activities.
A key objective is to assist your management team to develop a thorough
and relevant marketing program
that helps you achieve your business goals.
At times Marketing Nous may
offer to undertake hands-on marketing project work such as writing copy for
marketing materials, reviewing website structure and content, and advising
on
draft layouts for brochures and other marketing documents.
Marketing expertise at your fingertips.
Marketing Nous will work with your executives, marketing and sales
managers, product development team, manufacturing personnel and finance
department to incorporate a 360-degree understanding of your business in a
comprehensive review of your strategic marketing opportunities.
Assessment will include your competitors,
relevant industry
trends, your capabilities, pricing strategies, competitive advantages,
promotional opportunities, the marketing budget process, sales reporting,
and sales processes.
However, this is not simply a document preparation exercise. The focus is
always on practical action-oriented strategies... and ensuring you can
implement them.
You don't need a long-winded 50-page marketing plan document that sits on
your shelf gathering dust. What you do need is a guidebook for
success.
You Remain in
Charge
As a client you will find the best results come when your business and
industry knowledge is combined with the sales and marketing expertise from Marketing
Nous.
You will get reliable advice relevant for your needs, and practical application of proven marketing concepts tailored
for your objectives and stage of business growth.
There is no mysterious 'black box' solution. No marketing 'secrets'.
An important outcome of this strategic marketing review is that you will
understand:
- Why specific tactics are recommended.
- How they should be implemented.
- Who should be implementing them within
your company.
- How much you should be spending (the
marketing budget).
This way you are empowered to manage your
marketing activities into the future - without the need to constantly call
on an external marketing consultant.
Who is this for?
Using Marketing Nous to developing a
sales improvement strategy is suitable for:
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Established companies that may have
a Marketing Manager, Marketing Officer or Marketing Coordinator already on staff
yet still need senior level marketing insights and guidance.
-
Mid-level companies that have staff
resources for implementing marketing activities, but do not
have the marketing-specific skills required to develop an effective marketing strategy.
Smaller businesses will benefit from
the resources and tools available at our online sales and marketing
membership site Business
Development Studio.
Summary of Outcomes
Remove the guess-work from your marketing decisions.
... Enabling you to work with certainty, not hunches.
Develop a workable action-oriented marketing plan.
... Get busy with less fluff, more
results and greater
confidence.
Create a relevant marketing budget based on your objectives.
... You can spend wisely, working on
priorities.
Integrate your marketing into your sales activities.
... Achieving synergy and
maximising return on investment.
Give you the facts you need to make sensible management decisions.
... Honest independent answers,
research and assessment of opportunities.
Further Information
Like to know more? Contact us.
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