Resources
You are invited to browse this collection of unique sales, marketing and
management resources that cover:
- Professional selling techniques
- Tips for effective presentations
- Client attraction strategies
- Solutions to management challenges
- and more...
|
 |
Articles
Over 100 articles and interviews covering topics that are relevant for
companies that sell services and technical or complex products. Every
article is original and written by Chief Sales Strategist, Stuart Ayling.
Many articles appeared in the Marketing Nous newsletter published
regularly since 2001 and have been republished worldwide.
Read more...
eBooks
The Assassin Analogy
The truth about why technical and professional services staff don't like to
sell... and advice for how they can succeed. This 20+ page eBook, in PDF format, introduces and explains The Assassin Analogy concept that stops many professionals and technical staff from undertaking effective sales conversations.
Read more...
The Persuasion Principle
Discover the truth about why some presentations succeed, and others suck… and learn how to communicate your message with impact.
Download this complimentary 19-page eBook to find out why too many presentations are boring, mismanaged or downright
irrelevant.
Read more...
The Business Development Blueprint
This strategic management guide explains how to create more new business opportunities based on the
maxim 'Marketing Creates Leads; Sales Creates Clients'.
Available February 2012.
Request your copy in advance...
Blogs
Sales
Insights -
Business development tips, ideas and resources for anyone involved in
marketing and selling services or technical products.
Frontier
Thinking - Thought provoking and informative commentary on management,
creative thinking, team work, attitudes and other topics related to being more effective.
Presentations
This selection of presentations is drawn
from the personal appearances of Stuart Ayling at industry conferences and
workshops.
Read more...
|
