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Free marketing newsletter - Marketing Advisor

Marketing Advisor - the marketing newsletter for service businesses.

Get new sales and marketing articles and practical tips each month. Marketing Advisor  is a free newsletter especially for service business marketers. Published first week every month. Subscribers also receive updates on Marketing Nous events and special offers. Find previous articles and case studies in the library below.

Subscribe now and get your copy of the 20 page Client Attraction Workbook.
A hands-on guide to attracting more clients and increasing revenue.
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The Library.
You are welcome to browse this archive of original articles from Marketing Advisor.
All articles are written by Stuart Ayling, Managing Director of Marketing Nous.

Finding and Managing IP: Your Forgotten Asset    <<  June 08 feature article

Articles on Selling

Why Great Sales Skills Aren't Enough
 
Get Smart - Offer a Proposal

How to Make People Trust You
 
You Can’t Serve Everybody, so Disqualify Most
 

Paint a Picture - Get the Sale

How to Find Lists of Prospects
 
Sales Trap: We Love to Talk, But Need to Listen
Getting past the price
Selling B2B services - (part 1) ~ Converting warm leads into eager clients 
Selling B2B services - (part 2)
Sales Partners - Agents, Distributors, Licensing and Franchises
The Art of Selling
Don't Just 'Make a Sale'


Articles on Marketing Strategy & Pricing
Calculating Time-Based Fees and Charge Out Rates
[includes fee calculator spreadsheet]
How to Set Your Fees

Marketing Lessons from Selecting a Business Partner
 
Finding New Marketing Truths

Richard Branson, Time, and Future Revenue

Marketing Advice from Philip Kotler

Good Marketing Is Like a Bad Habit

The Biggest Marketing Problem
Where Great Marketing Starts
Why B2B Marketing Should be Subtle

Who's Sabotaging Your Sales and Marketing Efforts?

What's Really Your Problem?
Key Results of the "Marketing Challenges" Survey
Who's Driving Your Product?
Show Them The Money - Marketing HR Services to Managers
Communication is the Key
Strategic Options - What Can You Do?

Articles on Client Retention
9 Ways to Keep Clients Coming Back for More
What do Your Customers Want you to do?
8 Ways to Boost Service Business Revenues (part 1)
8 Ways to Boost Service Business Revenues (part 2)
Get Your Share of 'Old' Business
Watch Your Customers Grow!

Articles on Attracting New Clients
Top 12 Ways to Strengthen Your Marketing Muscle
Marketing From The Outside-In 
Activity Attracts

Attracting Clients With Incremental Marketing

Client ahoy! Raise Your Profile
Are Your Clients Really on Holidays?
A Few Good Clients
Does Location Affect Service Businesses?

Articles on Marketing Budgets
Squeeze Maximum Results from Your Marketing Budget

How to Save Thousands on Your Marketing
How To Spend Your Marketing Money

Articles on Marketing Planning
Can You Smell Trouble? ... Learn To Avoid It Before it Costs You

Using a One-Page Marketing Mind Map

Too Little, Too Late, or Too Busy
 
Why Having a Degree Doesn't Make You an Expert

Waiting Can Bankrupt Your Business

The Easiest Marketing Plan Ever

5 Steps to a Live Marketing Plan
 
[Includes free marketing planner schedule]
7 Ways to Evaluate Your Marketing Plan
Is Your Marketing Kitchen Really Cookin'?
Know Your Niche
A Marketing Myth
Are You a Guerrilla?

Articles on Websites and Online Marketing
Website Evolution - Which Stage is Right for You?

Online Marketing for Service Businesses

Web Site Optimisation Tactics Explained
 
[July 2006]
Do Your Emails Get Read?
 
[Updated March 2006]
The LWW - Local Wide Web is Here

To Web or Not to Web
 
[Revised in August 2004 - new links]

Articles on Advertising, Networking, Word of Mouth, Brochures, PR, etc.
How to Beat the Fear of Meeting New People

6 Steps to Create Effective Advertising

How to Get Client Testimonials When You Want Them

Talking Behind Your Back is Good

6 Steps To Creating Effective Brochures

Do you really need a brochure?
Should You be Advertising Your Services?
Smarter Marketing in a Slow Economy

Using the Media to Your Advantage
What's in a (Customer) Name?

Interviews & Case Studies:

Artizen Image Design    [networking success story]
BizMagic
   
[website design service]
e-JAZ
   
[award winning online business services]
Skyline Displays
   
[using seminars] 
Legal Capital
   
[professional services]
All About Movies
  
[retail/direct marketing tactics]
Feng Shui Miracles
  
[starting a consulting service]
Mini case studies on successful marketing strategies
   
[various]
PIPERS Patent & Trade Mark Attorneys
   
[protecting IP assets]
Trevor-Roberts Associates
   
[re-branding a service firm]

Series:  

Marketing for Profit - 6 Vital Steps to Successful Marketing.
Step 1
   Have a specific objective.
Step 2
   Understand why your customers buy from you.
Step 3
   Evaluate your competitors.
Step 4
   Know what to tell customers about your business.
Step 5
   Use the correct combination of communication activities.
Step 6 
  Be consistent.

 

 

 

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