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Using a One-Page Marketing Mind
Map
By Stuart Ayling
* Download free One-Page Marketing
Mind Map example using link in article.
* Extra Mind Map resources listed at end of article.
When working with clients I often find that a picture paints a thousand words. OK… I know it is a cliché. But when you think about your marketing “plan”, why not use a Mind Map (a picture) to show what you will be doing, instead of the usual text-based document.
About Mind
Maps:
The Mind Map concept was developed by Tony
Buzan. A Mind Map is used to display relationships between various pieces of information.
It is similar to Concept
Mapping. A mind map or concept map can improve decisions and project management.
The mind mapping concept is based around having one central idea or
theme. From that you develop a set of related ideas that radiate out from the central theme, connected by lines, or flows.
However, for creating a One-Page Marketing Mind Map we need to alter the mind map
format a bit. In our marketing mind map we need to
show relationships between marketing tactics. So maybe you can
call it more of a concept map. But we still need a central theme, or
focus. Most often, the marketing tactics on the mind map represent the communication flows that we need to implement.
One-Page Marketing Mind Map Example
To show you what I mean I’ve created a sample mind map. Download it here for
free. (PDF will open in new window)
The sample Marketing Mind Map shows the plan for a Technology Services business. But
the idea applies equally well to all service businesses such as coaches, consultants, designers, technical advisors, and professional
services and others.
Click image to download the complete Marketing Mind Map (PDF)
By using a mind map you can easily see the key marketing tactics you need to employ. And you can increase the impact of your overall marketing plan by maximising the synergy between the parts.
In the example we can see the central theme for the business is it’s website.
There are also two blogs that will be used as feeders for the website. The blogs focus on key audience groups (and specific services provided by the business). In this way blogs can be regularly updated, attracting interest in those niche markets. The website can be optimised for best results, and not ‘fiddled with’ by constant changes.
Other marketing tactics shown include publishing an email newsletter, networking (personal and online), and direct mail to key audience groups.
All marketing tactics have a connection with the website.
Other interconnections are:
Ideas for newsletter topics can be sourced from the regular blog updates.
Feature articles from the newsletter get added to the website resources page.
Direct mail offers provide website link for verification and building trust.
Email newsletter feeds readers back to website, and
also to the blogs so readers can sign up to receive those as well.
Blog posts can link back to information on the central website.
By using this type of marketing mind map you can easily create a workable action plan on one page.
From this you can create a schedule of activity to ensure implementation happens on a timely basis.
Links to other Mind Map Resources & Software
FreeMind
(free mind mapping tool, with links to other
mind map resources)
MindManager
(mind mapping tool)
Innovation
Tools
(great website with heaps of mind map and
creativity resources)
Inspiration
(visual thinking and learning tools)
Please note Marketing Nous does not
specifically endorse these tools. They are listed for your reference only.
You are encouraged to evaluate their suitability for your own purpose.
Need help with your marketing? Check
out the Client Attraction Master Plan
6-week
program for expert guidance on creating your own marketing action plan.
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