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Using a One-Page Marketing Mind
Map
By Stuart Ayling
When working with clients I often find that a picture paints a thousand words. OK… I know it is a cliché. But when you think about your marketing “plan”, why not use a Mind Map (a picture) to show what you will be doing, instead of the usual text-based document.
About Mind
Maps:
The Mind Map concept was developed by Tony
Buzan. A Mind Map is used to display relationships between various pieces of information.
It is similar to Concept
Mapping. A mind map or concept map can improve decisions and project management.
The mind mapping concept is based around having one central idea or
theme. From that you develop a set of related ideas that radiate out from the central theme, connected by lines, or flows.
However, for creating a One-Page Marketing Mind Map we need to alter the mind map
format a bit. In our marketing mind map we need to
show relationships between marketing tactics. So maybe you can
call it more of a concept map. But we still need a central theme, or
focus. Most often, the marketing tactics on the mind map represent the communication flows that we need to implement.
By using a mind map you can easily see the key marketing tactics you need to employ. And you can increase the impact of your overall marketing plan by maximising the synergy between the parts.
By using this type of marketing mind map you can easily create a workable action plan on one page.
From this you can create a schedule of activity to ensure implementation happens on a timely basis.
Links to other Mind Map Resources & Software
FreeMind
(free mind mapping tool, with links to other
mind map resources)
MindManager
(mind mapping tool)
Innovation
Tools
(great website with heaps of mind map and
creativity resources)
Inspiration
(visual thinking and learning tools)
Please note Marketing Nous does not
specifically endorse these tools. They are listed for your reference only.
You are encouraged to evaluate their suitability for your own purpose.
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