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6 Simple Tips for Effective
Promotional Flyers
By Stuart Ayling
1. Consistent Use of Colours (not too dull; not too many colours).
Don’t try using a rainbow of colours. Usually you should focus on colours that are part of your company’s colour scheme or logo. Figure out what will work best and stick to it. Consistency is the key – but ensure you have a colour that can be used to highlight the important points. Contrast is always helpful in attracting attention.
2. Interesting Main Graphic/image to Grab Attention.
Think about the newspaper. You look at the pictures first, then the headline. Then read the story (maybe). Make sure you use a relevant and interesting graphic, cartoon, picture, drawing or image. Don’t be too clever in your choice of graphic – make sure everyone will understand what the image is and how it is relevant.
3. Use a Clear Headline Stating the Benefit.
Lead with your strongest points. Your headline will grab attention – make the most of it. Think of the most important and attractive words to use such as Free, Save, Bonus, Guaranteed, Easy, Lose, Win, Limited, Exclusive, Easy… and more.
4. Include an Offer.
Give people something to respond to… NOW! Don’t assume they will call you. Give them something they can’t refuse. For many services a free report is a good
offer as people want to be educated about what they are buying. Or a free trial. Or a value-added offer (buy 1 get
1 free). Try to avoid using a straight discount – it cheapens your service or product.
And avoid using a general competition, with no 'qualification' process.
People may be keen to win the prize, but the quality of leads generated
using this method is always very low because it does not require the
prospect to indicate any real interest in what you are selling.
5. Include a Direct Call-to-Action.
Tell people how they should respond. Be very clear. Give them multiple options. People love going to your website to check you out before they contact you. Make sure your website is listed as well as phone, fax or email response options. Make it quick and easy to respond.
6. Contact Details or Location Clearly Visible.
Don’t make recipients hunt for your details – they don’t have the time. Many people won’t be able to read small print, so keep the font size at least 12 point or larger. Make it bold. Make it obvious.
Good luck with your next flyer!
By the way, most of these tips also apply to creating effective advertisements and brochures.
Need help with your marketing? Check
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