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Celebrating
10 Years in Business... 2000-2010
A message from Stuart Ayling, Founder and Chief
Sales Strategist
6 January 2010
The majority of new businesses don't survive the first 3 to 5 years... so
it is with great pleasure that I can say Marketing Nous is going strong
after 10 years in business as a boutique provider of sales improvement
strategies.
Initially the business was started with an emphasis on marketing
management and marketing planning processes. However, due to client demand
the scope of services has evolved to now include a variety of training
formats covering selling and presentation skills. These training events
are part of an integrated suite of consulting and training services which
are represented in the proprietary Sales Improvement
Propeller model.
The
extension into training services was a natural outcome of the move
during the mid-naughties to focus on assisting service-based
businesses and companies that sell technical, complex, or customised
products.
Marketing Nous is one of the few providers in Australia that truly
specialise in understanding the business development requirements of
companies that sell intangible or highly technical services and
products.
The technical and professional staff in these companies have unique
challenges created by the juxtaposition of their technical expertise
(a 'service' mindset) with business development responsibilities (a
'growth' mindset).
Importantly, I must thank all my wonderful clients and training
participants who have entrusted Marketing Nous to help them achieve
their goals and aspirations. |
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Doing the type of work that I do takes
you deep into the heart of organisations and the people who work there.
Trust is crucial, required on both sides. Empathy and diplomacy often have
to be blended with candid feedback to get to the root of important issues
and develop the best solutions. It's always challenging - that's why I
love it!
And I am regularly amazed to see the personal improvements individuals can
achieve when they are supported and provided with the right tools.
To celebrate this '10 Year Anniversary' special events will be held during
the year to 'give back' to my supporters and business associates. I look
forward to sharing more details as they are available.
To Our Success in 2010,
Best wishes
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