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About
Stuart
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Stuart
Sales and Marketing Consulting
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Sales Training and Workshops in Sydney Brisbane,
Melbourne
Guest
Speaker
Testimonials
What is Nous?
Practical intelligence;
Common sense
More...
Quick-e-Answers
Do you have a
sales or marketing question?
Answers
here - free
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I hope you find the answers to your
questions here. However, if you need further information or have a
specific question please contact me.
1. What
do you mean by "service" businesses? What is a service business?
2. What
happens at the initial interview?
3. I'm not located in Brisbane. Can I still use Marketing Nous?
4.
Why haven't I
heard of Marketing Nous before?
5.
I
have used consultants before and didn't learn anything new. Why is
Marketing Nous different?
6.
Which industries
does Marketing Nous work in?
7. How do I know I will get
results?
8.
How do I know what I am being charged for?
9. Do you offer
information for free?
10. How do I leave your
mailing list?
11. I'm a
coach. Do you offer any information for me?
For information on my fees click
here.
1.
What
do you mean by "service" businesses? What is a service
business?
My focus on "service" businesses is really about firms who sell a service,
expertise, or a process, or who have a high degree of service as part of what the customer pays for. This is different to what is often called
"customer service" - where the customer isn't usually expecting to pay for the customer service.
Sometimes the overlap between the two can be a bit hazy, depending upon the business.
The main difference is that when people choose to buy a product, they normally evaluate the product on easy to measure criteria. But for most service businesses, the customer cannot make easy judgements. This causes extra tension and requires the
service provider to gain a better understanding of what their clients really
need, and create more trust. That's where I help.
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2. What
happens at the initial interview?
I use the initial meeting (in person or via phone) to gain a clear understanding of your situation so
I can
assess how best to help you. During this meeting I will
discuss your business, listen to what you would like to achieve, and
explain how I can work with you. Plus we have the opportunity to get to
know one another. There is no charge for this meeting - even if I
give you some pointers on what to do next. There's no pressure, no hard-sell.
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3. I'm
not located in Brisbane. Can I still use Marketing Nous?
Yes, most certainly. Clients often interact with me on an 'electronic'
basis when they are not in Brisbane. You will still receive the same free
initial consultation and great personal service, we just use the phone,
email and fax a bit more than we usually would. Time zones are not usually
a problem.
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4. Why haven't I
heard of Marketing Nous before?
Where have you been! Seriously though... Marketing Nous was launched in 1999 to help
business people find the
most cost effective way to grow their business and develop new ideas. I
have gradually expanded awareness of Marketing Nous over this time.
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5. I
have used consultants before and didn't learn anything new. Why is
Marketing Nous different?
Because I make sure you get progress. When I start a project it is based upon a clear understanding of what
you want to achieve. And I'm not afraid to ask the hard questions about
"why" things are done they way they are. We both want to see
improvements.
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6. Which industries
does Marketing Nous work in?
My experience has shown that good marketing practices transcend
industry boundaries, so I can be of value to nearly all service oriented businesses.
I focus on the factors that are important for successfully
marketing a service business - and this covers a wide range of service
sectors. A critical
element of my expertise is the flexibility to assess each situation
individually and apply knowledge to create the most effective outcome for
you.
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7. How do I know I will get
results?
Because I take the time up-front to really understand what you are
trying to achieve, I can give you a clear
understanding of what needs to be done. But you won't be pressured into
doing something you don't want to do. However, I will present a case for what I
think is best. At all times I will do what I say I will do. And sometimes I will rely upon you to undertake important tasks as part of
the marketing program. By working together we get the best results.
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8. How
do I know what I am being charged for?
All invoices from Marketing Nous contain clear explanations of the
work carried out, either as part of a project or on an hourly basis. Plus,
we will regularly discuss progress so you know what is happening.
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9. Do
you offer information for free?
Yes. On this site you will find information in three places:
* On the Marketing Plans page - a
selection of free marketing & business plan guides.
* On the Newsletter page - an archive of
previous feature articles.
* On the Business Tips page - here you can even
ask a quick question and get an answer for free.
Also, I offer a free initial consultation to determine what you need and
how I can help.
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10. How
do I leave your mailing list?
Visit this page and enter the address you want
removed.
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11. I'm a
coach. Do you offer any information for me?
Yes, you will find some specific resources for coaches here.
Remember I can work with you to improve your personal marketing tactics
even if you're not in my local area.
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