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About Marketing Nous and Stuart Ayling
 
Marketing Nous was established in 1999 by Stuart Ayling and specialises in developing effective sales improvement strategies for companies that sell services and technical or customised products.

Stuart is an expert at understanding the challenges involved in
selling intangible and complex business-to-business offerings in diverse industries such as science, health, education, business services, and technical equipment... to name a few.

Clients include management consulting firms, IT support providers, law firms, graphic designers, science-based companies, engineering companies, psychometric testing services, software developers, health care services, and many other business-to-business service firms.

As a client you will receive personal attention combined with a practical, honest and hands-on approach.

 
The origin of 'Nous'...


In colloquial English the word nous (pronounced as in 'house') means practical intelligence, street savvy, or common sense. This well describes Stuart's approach to managing sales and marketing issues. In fact 'nous' has its origins in ancient Greek, then meaning 'of the mind'. During the 18th Century in England it was adapted into its current use and made its way into into the Australian vernacular.
 

Capabilities include:

  • Development of effective sales strategies and selling tools
  • Customised and public training workshops in sales and presentation skills
  • Tactical marketing programs to attract clients and increase revenue
  • Professional review and assessment of marketing strategy and operations

With a background covering various retail sectors, industrial products and technology development, Marketing Nous has a great understanding of the differing needs of businesses, and offers the focus and flexibility to develop the best solution for you.
 

What type of businesses does Marketing Nous work with?

Stuart Ayling specialises in sales improvement and marketing strategies for service businesses and companies that sell technical, complex, or customised products. In most cases he does not work with retailers, retail products, or manufacturers of commodity goods.

Examples of the wide variety of service-based and technically-oriented businesses that are clients of Marketing Nous include:

  • Law firms
  • Engineering firms
  • Professional speakers
  • Educational services
  • Graphic designers
  • Consulting firms
  • Science-based companies
  • Technology and software developers
  • Testing and forensic services
  • Accountants and financial planners
  • Immigration consultants
  • Fitness trainers
  • Stock brokers
  • Aviation training
  • Online businesses
  • Computer technical services


Stuart Ayling - founder of Marketing Nous - is a seasoned marketing professional, with over 20 years of sales and marketing management experience across a variety of businesses and industries. Mr. Ayling has also taught sales and marketing at the internationally recognised UQ Business School, University of Queensland.

Marketing Nous was created to develop effective sales and marketing solutions with a focus on the clients business objectives. Less fluff, more results. Marketing for service-based businesses is a specialty.

Mr. Ayling is experienced in successfully planning and implementing marketing campaigns, undertaking market assessment studies, conducting strategic marketing reviews, and providing a marketing perspective throughout technology development projects.

Previous management appointments include senior marketing management roles with Sigma Pharmaceuticals, Wallace Bishop Jewellers and Hardy Brothers Jewellers. In addition to his retailing background Mr. Ayling also has experience with industrial and engineering products and within the retail petroleum industry. 

Marketing Nous is based in Brisbane Australia, and is capable of handling interstate and national assignments using phone, email, fax, and VoIP to maintain timely and effective communication.

Mr. Ayling holds a Bachelor of Business degree with a major in Marketing, and has completed a postgraduate Graduate Certificate in Management with a concentration in International Business.

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Further information:

To arrange your free no-obligation introductory tele-meeting please contact us.

For information on our fee's click here.

In the course of undertaking our assignments we may need to call on, or refer you to, the services of other professionals and service providers. You are welcome to visit the web sites of some of these professionals here.
 

COMPANY DETAILS

Marketing Nous Pty Ltd

ABN 17 263 816 129

Stuart Ayling BBus, GCM
Managing Director

Mail:
PO Box 5320
Daisy Hill QLD 4127
Australia

Tel: +61 7 3806 2238
Mobile: 0407 588 468
Fax: +61 7 3806 2238

 

 

 

Tel: +61 7 3806 2238      |      Sales improvement strategies for services and technical products.
 

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