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"The first time I
chose to get Stuart involved in our sales conference was based on a
recommendation from a colleague; however, after
using Marketing Nous once we have utilised Stuart's skills again at our
recent sales conference and we will continue to do so in the future!"
- Justin Zakaras,
National Sales and Marketing Manager
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About Marketing Nous
Marketing Nous provides proven
performance improvement training
programs for business development teams and managers. Our job is to equip
your staff with the skills, knowledge and confidence to achieve more in
their roles.
Established in 2000, Marketing Nous specialises in working with companies
that sell:
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Business-to-business
services - in fields diverse as design, environmental consulting, education, maintenance, security and software.
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Professional
services - such as management consulting, accounting, law,
engineering, insurance, finance and superannuation funds.
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Technical
or complex products - in the business-to-business sector including
instrumentation, medical products, custom designed textiles, printing,
construction products and process equipment.
Based in Brisbane we've helped thousands
of people across Australia, South-East Asia and the Middle East to
increase their sales, enhance client relationships, and improve their
personal effectiveness using our proprietary tools for selling,
presenting
and marketing.
Over 10 Years of
Service
After more than 10 years in business working with leading companies in
their field, Marketing Nous has developed a thorough understanding of they
key drivers of sales opportunities for business-to-business services and
technical products.
In particular we understand the concerns and
priorities for professionals and technical staff who find themselves in a
business development role. Our approach is based on scientific principles,
current wisdom, and proven techniques to instil confidence and encourage
your team to reach for more.
Our industry focus gives us unique insights into how to assist
professional and technical staff to move beyond reactive 'customer
service' to become proactive sales producers without compromising their
role as a trusted advisor or expert resource for clients.
In line with the team-based environment present in most client
organisations our management
training enables new managers - and those with experience - to support
and manage their team using modern management practices and effective
personal skills.
Focus on Services
and Complex Sales
Those who sell services or complex products face special challenges.
Clients may require education to make an informed decision. Sales
cycles may be lengthy. Quite often multiple decision-makers are involved. There
is a true need for sellers to understand the client's situation and requirements
before offering a suitable solution. And presenting the recommended
solution is an integral part of the overall process of influence, not
simply a 'show and tell' exercise.
Our goal is to give you and your team the structure, skills and confidence
to effectively manage
these challenges.
A Partnership for
Success
Unlike many off-the-shelf training providers you will find that working
with Marketing Nous is more of a partnership - blending your
company-specific knowledge and processes with our tools, techniques and
insights to create a unique experience for your team.
The starting
point for every potential engagement is to discuss your priorities,
desired outcomes, time frame, team members and overall expectations.
Once engaged, it is usual for the first step to involve your management
team and selected participants in personal interviews, and for items
arising from those interviews to be discussed in advance of the training.
We don't like to have 'elephants in the room' (i.e. unspoken issues) that
may impede the progress of your team.
Stuart
Ayling,
Chief Sales Strategist
Heading
up Marketing Nous is Stuart Ayling, a respected business-to-business
sales and marketing
professional, trainer and consultant. During 20+ years of experience he has:
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Held
field sales roles winning sales in the millions of dollars.
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Held
multiple Marketing Manager positions leading teams of marketing
specialists.
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Been a
Sales Manager within the industrial products sector.
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Managed
a distribution centre including staffing, financial reporting and revenue
responsibilities.
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Recruited
and managed franchisees and conducted business performance
reviews in a multinational franchise group.
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Been
invited to teach marketing and personal selling for a number of
semesters at the prestigious University of Queensland Business
School.
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Run
his own national training and consulting business including
keynote presentations to leading industry associations.
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Stuart Ayling holds a Bachelors degree in
marketing and a post graduate qualification in International Business, is
a Member of National Speakers Association of Australia, has
delivered keynote presentations at many peak industry events, and authored
over
100
articles and innovative eBook's on marketing and selling.
He is an avid encourager of using creativity within a business context and
is the founder of Imagination
Club Australia, a not-for-profit initiative meeting monthly designed to give people
the opportunity to think differently.
Serving National
and Beyond
Marketing Nous has worked with clients in Melbourne, Sydney, Brisbane, and
further afield to the Middle East, including the Australian divisions of
multi-national companies.
A typical client will have a national team of business development staff,
consultants, managers, advisors, technical specialists or service technicians that
carry a dual role of doing (their area of expertise) as well as selling (generating
new business).
Our training programs and delivery modes can also cater for smaller or
state-based businesses. If you believe your team need to enhance their
skills it's best to contact us to discuss your situation.
About the 'Nous' in Marketing Nous
Unlike the French pronoun 'nous'
(meaning 'we' or 'us'), in colloquial English the word nous
(pronounced like 'house') means
practical
intelligence, street savvy, or common sense.
In
fact the word nous has its origins in ancient Greek, then meaning 'of the mind'.
During the 18th Century in England it was adapted into its current use and
made its way into the Australian vernacular.
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